Holograms could create grateful undead

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12.. Holograms could create grateful undead
from:http://www2.scnow.com/entertainment/2012/aug/29/column-holograms-could-create-grateful-undead-ar-4436142/

FLORENCE, S.C. --
If you would have told me 10 years ago that, through the advancements of modern science and technology, that I would be able to see deceased rapper, Tupac Shakur, perform on stage again, I’d more than likely refer you to the nearest loony bin.

But anyone who had the opportunity to attend this past year’s Coachella Music Festival in California would tell you that Tupac is back and better than ever. With the help of Shakur’s longtime friends, rappers Dr. Dre and Snoop Dogg, the festival’s crowd was able to experience a rousing performance from an advanced hologram version of the deceased artist.

Sounds great. But, at a time when the music industry does nothing short of demanding that their artists create a library of potentially posthumous songs — you know, just in case they bite the dust before their career does — where do we draw the line? When do we finally stop and let those fallen legends stay fallen?

A recent Associated Press report noted that the estates of both Elvis Presley and Marilyn Monroe have already authorized holograms for the iconic entertainers. There are even talks of possibly resurrecting more recently deceased celebrities such as Whitney Houston, Amy Winehouse and even the King of Pop, Michael Jackson.

Now, on one hand, you have an entertainment potential that reaches far past that of the conventional concert-going experience. Could you imagine attending a classical performance of Mozart’s “Requiem” and having the hologram maestro at the helm or finally being able to experience a wire-haired Jerry Garcia take lead during a stirring rendition of ‘Casey Jones?”

Longtime, die-hard music fans would be able to relive the concerts and shows that defined them. Parents would finally be able to justify that ratty “Pink Floyd 1980” T-shirt to their children. How about a “Woodstock 2012” festival, anyone? Can you make hologramic mud?

The possibilities are endless, but should they be?

Some people fail to realize that our deceased greats have families, good friends and former band mates. Afeni Shakur, Tupac’s mother and all-around music supporter, told news outlets that she was “positively thrilled” to be able to witness her son perform again and many other contemporary pop artists such as Rhianna, Katy Perry, Beyonce, Nas and others have applauded the hologram and what it means for the future of the music business.

Conversely, many friends and family members have also expressed a certain apprehension toward seeing their loved ones perform on stage again. In an interview conducted by West Coast hip-hop blog, BallerStatus.com, several area artists called the coordinators of Tupac’s hologram performance “vultures” and “parasites trying to suck blood from a corpse,” while the estate of Kurt Cobain, deceased lead singer of the band “Nirvana,” has barred anyone from reproducing his likeness or image for any sort of monetary gain. Most recently, Adam Yauch, member of the New York rap group “The Beastie Boys,” who died just a few months ago from lung cancer, stated in his last will and testament that his music and likeness are prohibited from use by other companies for financial gain.

This includes holograms, mind you.

Ultimately, this boils down to whether the estates of dead artists can create a balance between fact and fiction, between something cheesy and something charitable. We can’t stop the progression of technology and how it affects the music and entertainment businesses, but we should avoid the risk of replacing the vivid memories and talents of our favorite musicians with the holographic shells of their former selves.

An old phrase about an aging music who had lost his punch noted that he was just “a shadow of his former self.” That was not considered a good thing.

A hologram is not a shadow.

But it’s close.


Secure Hologram Sticker.

 

Hologram classifications

There are three important properties of a hologram which are defined in this section. A given hologram will have one or other of each of these three properties, e.g. we can have an amplitude modulated thin transmission hologram, or a phase modulated, volume reflection hologram. it is made up of virtual systems.

Rainbow holograms

Rainbow hologram showing the change in colour in the vertical direction
In this method, parallax in the vertical plane is sacrificed to allow a bright well-defined single colour re-constructed image to be obtained using white light. The rainbow holography recording process uses a horizontal slit to eliminate vertical parallax in the output image. The viewer is then effectively viewing the holographic image through a narrow horizontal slit. Horizontal parallax information is preserved but movement in the vertical direction produces colour rather than different vertical perspectives.[40] Stereopsis and horizontal motion parallax, two relatively powerful cues to depth, are preserved.

The holograms found on credit cards are examples of rainbow holograms. These are technically transmission holograms mounted onto a reflective surface like a metalized polyethylene terephthalate substrate commonly known as PET.

How hologram color been made?

Holograms are shooted by laser beam in different angles which figure out different colors - red, green, blue, yellow, etc, in difference viewing angles. C olors of the hologram will change, because when rainbow hologram is turned back and forth depending on the light source and viewing angle, the colors will run through the spectrum - the colors of the rainbow.

Different viewing depth of hologram comes from different position of the artwork film we locate when shooting master. Dot-matrix movement efffect comes from countinous hologram dots.

How does design show hologram color?

Holograms artwork design are basically an illusion; they are reflections of light that fool the eye into seeing a three-dimensional image. Therefore, it is impossible to give an accurate representation of a holographic image on a computer screen or paper printout. What you will receive via email or hardcopy is an artwork proof to look over to be sure that the graphics and layout are to your liking, free of typos, etc. The holographic master shooting process involves many detailed steps, so it is very important that all hologram artwork is approved before the project moves into the laser lab for holographic mastering.

How to make artwork for holographic sticker?

Holograms can be made from photos, flat art which is designed by Corel Draw, Illustrator, Photoshop or other software.Artwork file in  Corel Draw or Illustrator format is best file for us to seperate overlay design into layers and colors.   Adobe Photoshop file, JPG, GIF, is ok, if you cannot design by Corel Draw or Illustrator. The text in artwork file should be converted into curves, so we can open it without change font in it.

Design and sample photo:

A. 2D/3D, size 19mm*19mm, square, three layers, six color

 

It has three layers, foreground, background and floating layer. There're three color on foreground, two color in background and one color in  floating layer. So it has six colors and three layers.

 

B. 2D/3D, size 20mm in dia, circle, two layers, two color

 

It has two layers, floating layer and background layer. There're one color on foregroundfloating layer and one color in  background layer. So it has two colors and two layers.

C. 2D/3D, size 25mm in dia, circle, two layers, 4 color

 

It has two layers, foreground layer and background layer. There're two color on foreground layer and two color in background layer. So it has four colors and two layers.  

D. 2D/3D, size 30mm*14mm, rectangle, two layers, four color

 

It has two layers, foreground layer and background layer. There're two color on foreground layer and two color in background layer. So it has 4 colors and two layers.     

E. 2D/3D, size 25mm*25mm, square, threelayers, four color

 

It has three layers, foreground, background and floating layer. There're two color on foreground, one color in background and one color in  floating layer. So it has four colors and three layers. 

F. 2D/3D, size 20mm*20mm, square, two layers, four color

 

It has two layers, foreground layer and background layer. There're two color on foreground and two color in background layer. So it has four colors and two layers

G. 2D/3D, size 24mm*14mm, rectangle, three layers, three color

 

It has three layers, foreground, background and floating layer. There're one color on foreground, one color in background and one color in  floating layer. 

H. Dot-matrix & 2D/3D, size 30mm*15mm, rectangle, four flips

 

It has one layer. There're two 2D color on surface. dot-matrix effect lines make rotating light effect. Four flips of 'SECURITY' also make flips like a movie clips which shows each flip in different view angle.

I. Dot-matrix & 2D/3D, size 14mm in dia, circle, one layer

 

It has one layer. There're one color 2D text 'WARRANTY' and rotating dot-matrix effect on foreground

 

J. Dot-matrix & 2D/3D, size 20mm*20mm, square, three layers

 

It has three layers, foreground, background1 and background2. There're one color on foreground, background1 in second layer is image of pyramid and background2 in third layer is image of desert. 

K. Dot-matrix & 2D/3D, size 30mm*30mm, sqaure, two layers

 

It has two layers. There're 2 color 2D image on foreground, 2 color 2D image in background and dot-matrix effect on foreground. 

L. Dot-matrix, 15mm*15mm, square

 

It has one layer. All images are made by Dot-matrix. The text and star is Dot-matrix type, not 2D type. The rotating light effect like sun also is Dot-matrix  effect.

M. 2D/3D & Dot-matrix, size 25mm*15mm, rectangle

 

It has one layer. There're 3 color 2D images and dot-matrix effect on foreground .

N. Dot-matrix & 2D/3D, size 15mm*25mm, rectangle, two layers

 It has two layers. There're photo, text and rainbow effect on foreground and one color text in the background layer.

O. Dot-matrix & 2D/3D, size 25mm*15mm, rectangle

 

It has one layer. There're 2 color text and rainbow image and dot-matrix effect on foreground.

P. Dot-matrix & 2D/3D, size 20mm*40mm, rectangle, three layers

 

It has three layers. There're three color on foreground, two color in background deep and one color in  floating layer. There's dot-matrix effect on foreground.

Q. 2D/3D, size 48mm*17mm, special shape

 

It has one layer. There're one color 2D text, one bottle image and dot-matrix effect on foreground.

R. 2D/3D, size 20mm in dia, circle, two layers

 

It has two layers. There're one color 2D text and image of shield on foreground and two color text in background.

 

E-beam hidden text and Mole hidden text:

 

2D/3D hologram artwork sample:

 

dot-matrix effect artwork sample:

 

 


Shanghai Henglei Hologram Co.,LTD
Address: Room 3001, Building 9, #133 LinPing Road,Shanghai City, 200086, China
Tel/Fax: 0086-21-61236144 (David song) Or please send email to Mr.song

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